Buffer vs Later

Buffer starts at $5/mo and Later at $18.75/mo (billed yearly). Buffer is not open source; Later is not open source. Below: the two side by side, then what each costs at 5, 10, 50 accounts, with fanout alongside. Every number is from each vendor's own pricing page.

Buffer vs Later at a glance

BufferLater
Price from$5/mo$18.75/mo (billed yearly)
Billing unitPer channelPer social set
Free tierYesNo
Open source / self-hostNoNo
Platforms listed11: Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon8: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat
TelegramNoNo
Gated by planAdvanced analytics and custom reports above the free plan; Multiple team members and approval workflows on paid plans; First comment scheduling and hashtag manager on paid plansSocial inbox and approval workflows on Growth and up; Multi-profile Best Times to Post on Growth and up; Competitive benchmarking and custom analytics on Scale only

Buffer: Essentials, $6 per channel per month billed monthly ($5 billed yearly).

Later: Priced per social set (one profile per supported network), not per account.

Monthly cost by number of accounts

Connected accountsBufferLaterfanout
5$30—$29
10$60—$39
50$300—$100

Cheapest published plan that covers that many accounts, monthly billing unless marked. “—” means that vendor does not price per connected account, so there is no like-for-like number.

Features: Buffer, Later and fanout

FeatureBufferLaterfanout
AI version per networkNot listedNot listedYes, every plan
Rewrites hook, length and hashtags per network; live character limits
Post ideas from news & feedsNot listedFrom the Scale plan
Trending topics
Yes, every plan
Discover: Google News topics, RSS, Telegram and X, ranked by coverage
Drafts in your voiceNot listedNot listedYes, every plan
Writing styles: instructions, example posts, words to avoid
Best time to postNot listedYes, every plan
Instagram; multi-profile on Growth
Yes, every plan
Heatmap from your own posts’ engagement, one-click best slot
Comments inboxYes, every plan
Community inbox
From the Growth planYes, every plan
X, Instagram, YouTube, Threads and Bluesky
AnalyticsYes, every plan
Advanced reports on Essentials
Yes, every plan
Up to 3 months on Starter
Yes, every plan
X, Instagram, TikTok, YouTube, Threads, Facebook and Pinterest
MCP for Claude & ChatGPTYes, every plan
Claude and ChatGPT connectors
Not listedYes, every plan
8 tools: accounts, posts, schedule, analytics, media
First comment schedulingFrom the Essentials planYes, every plan
Instagram
Not yet

“Not listed” means we could not find it on their pages, not that it does not exist. Checked October 2026.

Which one to choose

Choose Buffer if

Choose Later if

Nothing in the data above favours Later over Buffer.

Consider fanout if

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Frequently asked questions

Is Buffer cheaper than Later?

It depends on the number of accounts. Monthly cost on the cheapest published plan: 5 accounts: Buffer $30, Later —, fanout $29; 10 accounts: Buffer $60, Later —, fanout $39; 50 accounts: Buffer $300, Later —, fanout $100. "—" means that vendor does not price per connected account.

Do Buffer and Later have a free plan?

Buffer: a free plan is listed. Later: no free plan is listed. Open source: Buffer no, Later no.

Which supports more platforms, Buffer or Later?

Buffer lists 11 platforms and Later lists 8, per their own pages. Telegram: Buffer no, Later no.

Is there a hosted alternative to both Buffer and Later?

fanout is a hosted scheduler for 15 networks, from $29/month for 5 accounts with a 3-day free trial. It is not open source and has no self-hosting, team seats or first-comment scheduling.

Sources: Buffer pricing (checked September 2026) and Later pricing (checked September 2026). Tell us if something changed: support@tryfanout.com.

More

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