Later vs Metricool

Later starts at $18.75/mo (billed yearly) and Metricool at $20/mo. Later is not open source; Metricool is not open source. Below: the two side by side, then what each costs at 5, 10, 50 accounts, with fanout alongside. Every number is from each vendor's own pricing page.

Later vs Metricool at a glance

LaterMetricool
Price from$18.75/mo (billed yearly)$20/mo
Billing unitPer social setPer brand
Free tierNoYes
Open source / self-hostNoNo
Platforms listed8: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat11: Instagram, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest, LinkedIn
TelegramNoNo
Gated by planSocial inbox and approval workflows on Growth and up; Multi-profile Best Times to Post on Growth and up; Competitive benchmarking and custom analytics on Scale onlyLinkedIn connection and the X analytics add-on on Starter and up; Team and role management, post approval on Advanced and up; White label and custom AI credits on the Custom plan

Later: Priced per social set (one profile per supported network), not per account.

Metricool: Priced per brand, not per account.

Monthly cost by number of accounts

Connected accountsLaterMetricoolfanout
5——$29
10——$39
50——$100

Cheapest published plan that covers that many accounts, monthly billing unless marked. “—” means that vendor does not price per connected account, so there is no like-for-like number.

Features: Later, Metricool and fanout

FeatureLaterMetricoolfanout
AI version per networkNot listedNot listedYes, every plan
Rewrites hook, length and hashtags per network; live character limits
Post ideas from news & feedsFrom the Scale plan
Trending topics
Yes, every plan
RSS feeds
Yes, every plan
Discover: Google News topics, RSS, Telegram and X, ranked by coverage
Drafts in your voiceNot listedNot listedYes, every plan
Writing styles: instructions, example posts, words to avoid
Best time to postYes, every plan
Instagram; multi-profile on Growth
Yes, every planYes, every plan
Heatmap from your own posts’ engagement, one-click best slot
Comments inboxFrom the Growth planYes, every plan
Messages from your networks
Yes, every plan
X, Instagram, YouTube, Threads and Bluesky
AnalyticsYes, every plan
Up to 3 months on Starter
Yes, every plan
30 days on Free
Yes, every plan
X, Instagram, TikTok, YouTube, Threads, Facebook and Pinterest
MCP for Claude & ChatGPTNot listedYes, every plan
“Metricool MCP”
Yes, every plan
8 tools: accounts, posts, schedule, analytics, media
First comment schedulingYes, every plan
Instagram
Not listedNot yet

“Not listed” means we could not find it on their pages, not that it does not exist. Checked October 2026.

Which one to choose

Choose Later if

Nothing in the data above favours Later over Metricool.

Choose Metricool if

Consider fanout if

Try fanout free for 3 days.

Card required, cancel anytime, no charge during the trial.

Start free trial

Frequently asked questions

Is Later cheaper than Metricool?

It depends on the number of accounts. Monthly cost on the cheapest published plan: 5 accounts: Later —, Metricool —, fanout $29; 10 accounts: Later —, Metricool —, fanout $39; 50 accounts: Later —, Metricool —, fanout $100. "—" means that vendor does not price per connected account.

Do Later and Metricool have a free plan?

Later: no free plan is listed. Metricool: a free plan is listed. Open source: Later no, Metricool no.

Which supports more platforms, Later or Metricool?

Later lists 8 platforms and Metricool lists 11, per their own pages. Telegram: Later no, Metricool no.

Is there a hosted alternative to both Later and Metricool?

fanout is a hosted scheduler for 15 networks, from $29/month for 5 accounts with a 3-day free trial. It is not open source and has no self-hosting, team seats or first-comment scheduling.

Sources: Later pricing (checked September 2026) and Metricool pricing (checked September 2026). Tell us if something changed: support@tryfanout.com.

More

Later alternative · Metricool alternative · Compare all tools

Other head-to-heads

Postiz vs Later · Buffer vs Later · Hootsuite vs Later · Postiz vs Metricool · Buffer vs Metricool · Hootsuite vs Metricool