Hootsuite starts at $99/mo and Metricool at $20/mo. Hootsuite is not open source; Metricool is not open source. Below: the two side by side, then what each costs at 5, 10, 50 accounts, with fanout alongside. Every number is from each vendor's own pricing page.
| Hootsuite | Metricool | |
|---|---|---|
| Price from | $99/mo | $20/mo |
| Billing unit | Per user, annual-billing prices | Per brand |
| Free tier | No | Yes |
| Open source / self-host | No | No |
| Platforms listed | 10: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Bluesky | 11: Instagram, TikTok, YouTube, Threads, X, Twitch, Google Business Profile, Bluesky, Facebook, Pinterest, LinkedIn |
| Telegram | No | No |
| Gated by plan | Unlimited social accounts on Professional ($199/mo) and up (Standard is capped at 10); Inbox reply automation and trend forecasting on Professional and up; Approval workflows and team performance analytics on Advanced ($399/mo) and up | LinkedIn connection and the X analytics add-on on Starter and up; Team and role management, post approval on Advanced and up; White label and custom AI credits on the Custom plan |
Hootsuite: Per user; prices shown are based on annual billing, as stated on their plans page.
Metricool: Priced per brand, not per account.
| Connected accounts | Hootsuite | Metricool | fanout |
|---|---|---|---|
| 5 | $99 (annual billing) | — | $29 |
| 10 | $99 (annual billing) | — | $39 |
| 50 | $199 (annual billing) | — | $100 |
Cheapest published plan that covers that many accounts, monthly billing unless marked. “—” means that vendor does not price per connected account, so there is no like-for-like number.
| Feature | Hootsuite | Metricool | fanout |
|---|---|---|---|
| AI version per network | Not listed | Not listed | Yes, every plan Rewrites hook, length and hashtags per network; live character limits |
| Post ideas from news & feeds | Not listed | Yes, every plan RSS feeds | Yes, every plan Discover: Google News topics, RSS, Telegram and X, ranked by coverage |
| Drafts in your voice | Not listed | Not listed | Yes, every plan Writing styles: instructions, example posts, words to avoid |
| Best time to post | Not listed | Yes, every plan | Yes, every plan Heatmap from your own posts’ engagement, one-click best slot |
| Comments inbox | Yes, every plan “Respond to messages from one inbox” | Yes, every plan Messages from your networks | Yes, every plan X, Instagram, YouTube, Threads and Bluesky |
| Analytics | Yes, every plan | Yes, every plan 30 days on Free | Yes, every plan X, Instagram, TikTok, YouTube, Threads, Facebook and Pinterest |
| MCP for Claude & ChatGPT | Not listed | Yes, every plan “Metricool MCP” | Yes, every plan 8 tools: accounts, posts, schedule, analytics, media |
| First comment scheduling | Not listed | Not listed | Not yet |
“Not listed” means we could not find it on their pages, not that it does not exist. Checked October 2026.
Nothing in the data above favours Hootsuite over Metricool.
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It depends on the number of accounts. Monthly cost on the cheapest published plan: 5 accounts: Hootsuite $99 (annual billing), Metricool —, fanout $29; 10 accounts: Hootsuite $99 (annual billing), Metricool —, fanout $39; 50 accounts: Hootsuite $199 (annual billing), Metricool —, fanout $100. "—" means that vendor does not price per connected account.
Hootsuite: no free plan is listed. Metricool: a free plan is listed. Open source: Hootsuite no, Metricool no.
Hootsuite lists 10 platforms and Metricool lists 11, per their own pages. Telegram: Hootsuite no, Metricool no.
fanout is a hosted scheduler for 15 networks, from $29/month for 5 accounts with a 3-day free trial. It is not open source and has no self-hosting, team seats or first-comment scheduling.
Sources: Hootsuite pricing (checked September 2026) and Metricool pricing (checked September 2026). Tell us if something changed: support@tryfanout.com.
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