How to post to Instagram and Facebook at the same time

Instagram and Facebook do not take quite the same post. Instagram stops text at 2,200 characters while Facebook allows 63,206, and the media or thread rules differ too.

Instagram vs Facebook: what's different

	Instagram	Facebook
Character cap	2,200	63,206
Images per post	10	10
Needs media	an image or a video	No
Long text becomes a thread	No	No
Comments inbox in fanout	Yes	No
Analytics in fanout	Yes	Yes

What fits both

Text: while both networks use the master draft, the counter holds you to the stricter cap, 2,200 characters (Instagram). Give Facebook its own tab to use its full 63,206.
Images: both take up to 10, so the same set goes to both.
Media: Instagram needs an image or a video. A text-only post is flagged for Instagram. A video cannot be mixed with images in one post.
Over-limit text: neither network threads, so text over a cap is flagged on that network and has to be shortened.

Post to both in fanout

Connect Instagram and Facebook. Each login happens on the network's own permission screen.
Open the composer, write the master draft and select both accounts.
Check each tab. Both inherit the master text until you edit one; AI tailoring suggests a version for each, which you review before anything is published.
Attach media once. The same files go to both networks that accept them.
Publish now, or pick a date and time to schedule it to both.

Tips for this pair

Instagram needs an image or a video, so every post to both needs media attached.
Replies from Instagram land in the fanout inbox; Facebook replies stay on the network.

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Frequently asked questions

Can I post the same thing to Instagram and Facebook?

Yes, if it fits both. Write one master draft, select both accounts, and fanout publishes a native post to each. The master text must fit the stricter cap of 2,200 characters, or you give Facebook its own version.

What's the character limit when posting to Instagram and Facebook?

Instagram allows 2,200 characters and Facebook allows 63,206. While they share the master text, the composer uses the lower one, 2,200.

Do Instagram and Facebook need images?

Instagram needs an image or a video; Facebook takes text-only posts. Image caps are 10 on Instagram and 10 on Facebook.

Can I schedule to Instagram and Facebook at once?

Yes. Pick a date and time in the composer and the post is scheduled to both accounts together, or publish now instead.

Schedule posts to Instagram · Schedule posts to Facebook · Instagram character counter · Facebook character counter · Cross-post to multiple social networks

More pairs: Instagram and Threads · Instagram and TikTok · LinkedIn and Facebook

Last updated 2026-10-25.