How to post to LinkedIn and Facebook at the same time

LinkedIn and Facebook do not take quite the same post. LinkedIn stops text at 3,000 characters while Facebook allows 63,206, and the media or thread rules differ too.

LinkedIn vs Facebook: what's different

	LinkedIn	Facebook
Character cap	3,000	63,206
Images per post	20	10
Needs media	No	No
Long text becomes a thread	No	No
Comments inbox in fanout	No	No
Analytics in fanout	No	Yes

What fits both

Text: while both networks use the master draft, the counter holds you to the stricter cap, 3,000 characters (LinkedIn). Give Facebook its own tab to use its full 63,206.
Images: the lower cap wins, so 10 (Facebook) for a shared set, against 20 on LinkedIn.
Media: neither network requires it, so text-only posts are fine. One video per post, and it cannot be mixed with images.
Over-limit text: neither network threads, so text over a cap is flagged on that network and has to be shortened.

Post to both in fanout

Connect LinkedIn and Facebook. Each login happens on the network's own permission screen.
Open the composer, write the master draft and select both accounts.
Check each tab. Both inherit the master text until you edit one; AI tailoring suggests a version for each, which you review before anything is published.
Attach media once. The same files go to both networks that accept them.
Publish now, or pick a date and time to schedule it to both.

Tips for this pair

Analytics cover Facebook but not LinkedIn.

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Frequently asked questions

Can I post the same thing to LinkedIn and Facebook?

Yes, if it fits both. Write one master draft, select both accounts, and fanout publishes a native post to each. The master text must fit the stricter cap of 3,000 characters, or you give Facebook its own version.

What's the character limit when posting to LinkedIn and Facebook?

LinkedIn allows 3,000 characters and Facebook allows 63,206. While they share the master text, the composer uses the lower one, 3,000.

Do LinkedIn and Facebook need images?

Neither requires media. Image caps are 20 on LinkedIn and 10 on Facebook.

Can I schedule to LinkedIn and Facebook at once?

Yes. Pick a date and time in the composer and the post is scheduled to both accounts together, or publish now instead.

Schedule posts to LinkedIn · Schedule posts to Facebook · LinkedIn character counter · Facebook character counter · Cross-post to multiple social networks

More pairs: Instagram and Facebook · LinkedIn and X

Last updated 2026-10-25.